Verification
Verification keeps failing? We get profiles verified — including the hard ones.
Video verification rejected without a reason. A postcard that never arrives. A verification option that has quietly disappeared from your dashboard. We know what each of these means and how to clear it.
Verification is where most profiles quietly die
Verification used to be a postcard and a five-digit code. It is now a risk assessment, and Google has moved most categories to live video — recording your premises, your equipment, your signage and your proof of management in one unbroken take.
The rules are strict and almost entirely undocumented. The video must be continuous. Your address must be legible on external signage or on a piece of mail at the location. Your tools, stock or workspace have to visibly match the category you selected. Miss one of these and the recording is rejected, usually with no explanation of which part failed.
Service-area businesses, home-based businesses and anyone in a high-risk category get the strictest version of this process. Being genuine is not enough on its own — the recording has to prove it in the specific order a reviewer expects.
Where verification goes wrong
If any of these describe your dashboard right now, the problem is usually fixable — but not by resubmitting the same thing again.
Video verification rejected, no reason given
By far the most common. The recording missed a required element — signage, address proof, or evidence you personally manage the business — and Google returns a bare rejection with nothing to act on.
Postcard never arrived
Postcards routinely fail for suite numbers, shared mailrooms and international addresses. There is a limit on how many you can request, and burning through them makes the profile look worse.
No verification option appears at all
The profile shows as unverified but offers no way to start. This usually means the listing has been flagged and the options have been withheld pending review — a different problem with a different fix.
Stuck in the verification loop
You verify, the profile goes live, and days later it drops back to unverified and asks again. This cycle points at a data conflict Google keeps re-detecting, and it will not resolve by repeating the process.
Verified, then immediately suspended
Verification passed and the suspension landed within hours. The recording satisfied the reviewer but something else on the profile — usually the name or the address setup — failed the automated check straight after.
Home-based or service-area business
You work from home or travel to customers, so there is no storefront to film. There is a correct way to verify these, and it is not the one the on-screen prompts suggest.
You can't be there in person
Video verification has to be recorded live at the business location by someone who can demonstrate management authority. Remote owners and multi-location operators need this planned properly in advance.
How we get you verified
We prepare the submission before anything is filed, so the first attempt is the good one.
Consultation
Tell us your category, your premises setup and exactly what has been tried so far. Which verification methods you have already burned through changes the strategy significantly.
Review and Strategy
We work out which verification route your profile should be on, then give you a shot-by-shot brief for the video: what to film, in what order, what has to be legible on camera, and what will get you rejected. Where documentation is the better route, we assemble that instead.
Submission and Follow-Up
We review your recording before it is submitted, file it, and follow up with Google Support if it stalls. If a rejection comes back, we diagnose the cause and prepare a corrected submission rather than resending the same one.
What a verified profile gets you
Verification is what puts you in the local pack and on Maps, and it unlocks reviews, messaging, posts and performance data. Once verified, we'll flag anything in your setup likely to trigger a re-verification request later, so you're not back here in three months.
Hear from the Business Owners
GBP Verification — questions we get asked
How many times can I attempt video verification?
What does the verification video need to show?
I work from home. Can I still verify?
My verification option disappeared. What does that mean?
Speak to our Experts
Tell us what happened to your listing and we'll come back to you with a clear read on your case — usually the same business day.